Pin-up 50's style clothing made in Italy

Are you accustomed to the Pin-up style or have you just approached the beauty of vintage style?

After the Divas, who characterized the 1930s, these splendid, sexy and exuberant girls made their appearance in the 1950s: the pin-ups

Just as you have always seen in American films, they were the dream of American soldiers at the front who kept their photographs by hanging them on their lockers, hence the term "hang"; aka pin-ups.

A category of sex symbol, iconic and immortal, characterized by a boyish face with curved, sensual and abundant shapes.

The typical pin up makeup was accentuated by winking and never vulgar looks.

The style of 50s clothes and outfits from this era still fascinate thousands of girls and women all over the world after more than half a century.

The reason is very simple and lies in the beauty of these vintage style models which, forgotten by large-scale distribution in favor of a reduction in production costs, are brought back to life in underground and alternative environments in Europe, the UK and obviously, the USA.

"Love the style not the values"

We are inspired by the glamor and elegance of the 1950s in our love of retro fashion, but reject the old-fashioned values ​​of that period.

In our current efforts, we celebrate diversity, support women's empowerment and promote gender equality.

As we embrace the style of the past, we look to the future with an inclusive and progressive vision, where the rights and dignity of every individual are at the heart of our philosophy.

The typical vintage clothing consisting of a narrow waist and a wide skirt are the recurring features as are the three-quarter sleeves, completing the vintage style outfit with the inevitable hair bands in summer or large hats in autumn and winter.

The music that is most frequently associated with pin-ups is naturally rockabilly, one of the first forms of Rock'n'Roll, danced by pin-ups from all over Italy, including at the Summer Jamboree in Senigallia.

Rock'n'Roll Emporium is the first Italian and Made in Italy brand of 50s style clothing.

Modern and alternative designs meet the 50's models typical of pin-ups for lovers of vintage style in Italy and throughout Europe.

Discover the beautiful 50s dresses and show off your vintage style every day.